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Foundation Repair Owners: Fire Your $5,000/Month Marketing Agency… And Book More Inspections
This is the EXACT framework foundation repair owners are using to book more qualified inspections — without increasing ad spend
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Foundation Repair Playbook (Digital PDF) helps foundation repair companies take control of lead flow without relying on an expensive marketing agency. This playbook breaks down exactly how to:
Film high-converting phone videos (scripts + shot lists)
Edit fast using recommended apps + a repeatable edit template
Batch content for social media so you can post consistently
Use information-based organic content to build trust and warm your audience
Pair organic content with Facebook ads to create a lead-gen flywheel
Set up high-intent Instant Forms that reduce spam/junk leads
Test and scale ads without raising your budget
Follow up fast (call + SMS) so leads actually book
Instant access after purchase. Digital product—no physical shipping.
"Hi! I do in-house marketing for a foundation company here in SoCal. My background was more towards marketing products and not services so I wasn't producing results I felt was up-to-par for my company. So I got this playbook back in October and now im literally the star of the company because they see me as this "Marketing Genuis" haha thanks so much Paul!
— Khalia, (Oceanside CA)
Here’s the brutal truth nobody tells foundation repair owners:
…you don’t have a Facebook problem.
You have a PLAYBOOK problem.
Most agencies keep you dependent by making everything sound complicated:
- “LTV/CAC”
- “funnel velocity”
- “ROI on KPI”
- blah blah blah
And their favorite go-to line:
"We just need to increase ad-spend to see results..."
Meanwhile you’re paying $3k–$5k/month… and STILL not seeing consistent booked inspections.
This PLAYBOOK gives you the system to run it in-house:
YOU'LL KNOW EXACTLY:
✅ what to say on camera
✅ what to show on camera
✅ what to offer
✅ what to edit with (apps + workflow)
✅ how to batch content for social media
✅ how organic content helps ads convert
✅ how to follow up so leads actually book
Why this works (and why most contractor marketing doesn’t):
Foundation repair is high-trust.
Homeowners don’t want “a brand.”
They want:
1) clarity
2) proof you’re legit
3) confidence they won’t get scammed
4) a fast path to action
Information-based organic content builds trust BEFORE you ever ask for the appointment.
Then your Facebook ads capture demand and scale leads.
Then speed-to-lead follow-up turns those leads into booked inspections.
That’s the machine.
What makes this different:
This isn’t a theory PDF.
This isn’t a “course” you never finish.
This is a playbook with:
- scripts
- shot lists
- editing workflow
- posting system
- ad structure
- form setup to reduce junk
- and the follow-up system that converts
So you can stop renting your growth… and start scaling it.
"My husband is a dinosaur that can be really set in his ways sometimes. This year he's been wasting thousands of $$$ on Yelp and Google LSA and not really seeing any results. I downloaded this playbook and flew Paul out to implement.. safe to say him and my husband are best of pals now"
— Jennifer R., (Houston, TX)
More leads + more booked inspections + the ability to stop paying $5,000/month to an agency… because you’ll actually know what to do yourself.
WHAT YOU GET (STEP-BY-STEP):
MODULE 1 — THE “SHOOT THIS” AD SYSTEM (IN-HOUSE)
- The exact 9:16 video structure (repeatable)
- The shot list you grab on every job
- The on-camera scripts that make homeowners trust you
- The editing rules so your videos don’t look like trash
(You’ll also learn how to film in batches so you can shoot once and post/run ads for weeks.)
MODULE 2 — EDITING APPS + THE SIMPLE EDIT WORKFLOW (NEW)
- The exact editing apps to use (not just capcut)
- A dead-simple editing workflow (captions, cuts, proof overlays, CTA)
- A “template approach” so every video takes minutes, not hours
MODULE 3 — THE 3-SECOND HOOKS (FILL-IN-THE-BLANK)
- Local callouts + symptom hooks that stop the scroll
- How to rotate symptoms so creatives don’t burn out fast
(These hooks are the difference between a dead ad and a money ad.)
MODULE 4 — OFFER DESIGN (MAKE IT FEEL DUMB TO SAY NO)
- Proven offer structures like the high converting:
“$500 OFF + Free Inspection”
- Message match psychology
MODULE 5 — TRUST STACK (THE REAL CONVERSION LEVER)
- How to leverage reviews, before/after, & warranty/process to build trust
- The “anti-scam” proof stack that makes homeowners feel safe
MODULE 6 — HIGH-INTENT INSTANT FORM SOP (FEWER BOTS, FEWER TIRE KICKERS)
- The EXACT settings/information to put on your lead forms
MODULE 7 — TESTING + SCALING (STOP GUESSING)
- How to test AND scale your winners the CORRECT WAY
MODULE 8 — ORGANIC CONTENT THAT ACTUALLY WORKS (NEW)
Most contractors post “Book an inspection today!” and wonder why nobody cares.
You’ll learn:
- The psychology of why information-based content wins (trust + authority + familiarity)
- What to post that educates and sells without sounding salesy
- How to batch a month of posts in one morning
MODULE 9 — THE “ORGANIC + ADS” LEAD MACHINE (NEW)
This is the flywheel:
- Organic content builds trust, answers objections, and warms the audience
- Facebook ads capture demand and scale leads
- Retargeting + proof makes conversions cheaper
Together: you stop relying on an agency and start owning lead flow.
MODULE 10 — SPEED-TO-LEAD CRM FOLLOW-UP (WHERE THE MONEY IS MADE)
- How automate your workflows to reach out to hot leads IMMEDIATELY
- SMS + call follow-up scripts
- The EXACT nurture sequence you need to turn "Not Sure" into "take my money"
BONUSES:
BONUSES INCLUDED:
BONUS #1: Copy/Paste Ad Copy Vault
BONUS #2: Instant Form Build Sheet (settings + questions + thank-you screen)
BONUS #3: Creative Shoot Checklist (what to film on every job)
BONUS #4: Pre-Launch QA Checklist (so you don’t waste money)
THIS IS FOR YOU IF:
✅ you want a repeatable/scalable playbook
✅ you pay $3k–$5k/month to an agency and tired of dependency
✅ you "wish you were better at the content thing"
THIS ISN'T FOR YOU IF:
❌ you want likes and virality
❌ your sales team sucks
❌ you like being overcharged & underdelivered
Download instantly. Implement today.
14-DAY IMPLEMENTATION GUARANTEE:
Try it for 14 days.
If you implement the Playbook and feel like it didn’t give you a clearer, more profitable system than what you were doing, email support and we’ll refund you.
FAQ
Q: Can I really fire my marketing agency?
A: If you’re willing to film simple phone videos, follow the posting plan, and run the ads structure… yes. This is built to make you independent.
Q: What if I hate being on camera?
A: You’ll get scripts and shot lists that work with jobsite footage, voiceovers, and tech-led clips. Owners don’t have to be influencers.
Q: Will this work in my market?
A: The system is built around local trust + proof + direct response. You swap in your city, your proof, and your capacity.
Q: Do I need to increase ad spend?
A: No. The goal is better creative + better form setup + better follow-up so you get more qualified appointments from the same spend.
Q: Is this “run ads and pray”?
A: Nope. It’s a process: organic trust → ad capture → speed-to-lead conversion → booked inspections.
Stop renting your growth.
Own your lead flow.
Shoot and edit your own ads.
Batch your content.
Run the organic + ads machine.
Fire your agency.
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"I used to pay a marketing company upwards of $10,000 a month and we would get leads but I always felt like $10k was too expensive. After downloading and implementing this playbook I fired the agency and hired my nephew to do the marketing. Now we spend $125/day on ads and make $80k-$100k a week in revenue."
Jeremy ( Orange County, CA)
Where You Are vs. Where You Can Be - The Power of a Repeatable Framework
You today:
⛔No clear repeatable Facebook ads strategy
⛔ $3k-$5k/month marketing agency retainer
⛔ No system in place to call leads QUICKLY
⛔ Posting "Book an inspection today" content every other day
⛔ Stuck in a cycle of frustration every week.
You in 7 days:
✅ Clear concise repeatable/scalable framework to become the go-to contractor in your area
✅ More leads. More Appointments. More Sales
✅ hitting sales targets consistently
✅ an extra vacation or two for the family
✅ Start scaling your business instead of running it
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This is the breakthrough you've been waiting for!
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